“69% of home sellers who did not think that 3D tours were a necessity before the COVID-19 pandemic, now feel that they are. The sentiment was especially pronounced for people living in the suburbs and small towns – 76% of people living in non-urban communities now say that 3D tours are a necessity, whereas only 45% felt that way pre-pandemic.”

“In fact, the buyers we polled in September were so confident in 3D tours that 71% said they would purchase a property sight-unseen, a 16% increase since we last asked this question in January. Furthermore, 82% of buyers agreed that 3D tours provide a more accurate representation of a home than photos alone. Baby Boomers showed the greatest confidence, with 91% of them indicating they feel this way.”

Source: Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns

In 2022 Millennial buyers now comprise 43% (up from 37% in 2021) of all new homebuyers on the market, which means higher demand for more engaging, interactive and mobile-ready content from real estate professionals. Source 1

In the next two years, 67% of Millennials will try to purchase a home. Source 2

89% of buyers across demographics increasingly look to web and mobile tools to narrow down their list of properties to consider.